Prominent sports administrator Herbert Mensah has urged the Ghana Football Association (GFA) to prioritize building a stronger connection with football fans off the field, particularly in the aftermath of the Black Stars’ disappointing performance at the 2023 Africa Cup of Nations.

The former Asante Kotoko CEO emphasized the need for the GFA to enhance its efforts in engaging Ghanaian supporters. Mensah, who currently serves as the Rugby Africa chief, highlighted the importance of recognizing the fans’ role in the success of any sports endeavor.

“Football and sports are integral to life, and our passion for the game, especially football, is unparalleled. Despite financial constraints and a lack of government sponsorship, our focus should be on the fans. In our rebuilding process, we initially prioritized giving the fans the respect they deserve,” Mensah stated.

He emphasized the significance of fan support in filling stadiums and garnering sponsorships, stressing that building a positive relationship with the fan base should be a primary focus for football administrators.

Concluding his plea, Mensah called on football administrators to strengthen their commitment to national team football and address any underlying issues that may have contributed to the recent disappointments, citing past instances like Brazil 2014, Qatar 2022, Equatorial Guinea 2012, and events in Abidjan.

“At what point can supporters feel confident in this product? Something is amiss, and proactive measures must be taken in the best interest of the Ghanaian football fan,” he concluded.