Global Media Alliance, in partnership with Japan Motors, has officially launched its annual Corporate Run and Walk event, now in its 14th edition. The launch took place on Tuesday, August 6, 2024, at the Silver Star Tower.

The Corporate Run and Walk, held annually on September 21, aims to promote regular exercise among corporate Ghana, provide a platform for networking, and celebrate Kwame Nkrumah Memorial Day. This event also serves as a charity run, with 15 percent of the registration fees donated to the Ghana Blind Union (GBU) to support individuals with visual impairments.

Bridget Mensah, Head of Events, Brands, and Marketing at Global Media Alliance Broadcast Company (GMABC), speaking on behalf of Group CEO Ernest Boateng, highlighted the event’s objective to support the GBU. She emphasized the importance of generating revenue to promote a more inclusive environment and support visually impaired individuals.

Salah Kwaku Kalmoni, Director of Lakeside Estates, stressed the event’s aim to encourage a healthy lifestyle among corporate bodies in Ghana. He invited corporate entities to join the run, with registration fees set at Ghc90.00 for individuals and Ghc4,000.00 for a corporate team of five.

Kwabena Ampong, Programs Manager of Happy 98.9 FM, shared insights into the station’s support for the run, emphasizing their commitment to community service and the importance of donating part of the proceeds to the GBU.

The 2024 GMA/Japan Motors Corporate Run and Walk will take place simultaneously across four regions: Greater Accra, Ashanti, Northern, and Western Regions, as well as virtually worldwide. The event is sponsored by Lakeside Marina Park, YFM, Silver Star Tower, Perception Management International (PMI), Happy 98.9FM, YTV, Lakeside Estate Ltd., Silver Star Auto Ltd., and Silverbird Cinemas.