To mark its 25-year anniversary, Promasidor Ghana, through its flagship brand Cowbell, organized a vibrant 20-km bike caravan in Tamale. The event attracted over 800 enthusiastic cyclists, reinforcing the brand’s commitment to the community and promoting sustainable living.

The non-competitive ride began at Jubilee Park and saw participants cycling through notable landmarks including the Central Market, Aliu Mahama Stadium, and Tamale Teaching Hospital, before returning to the starting point.

Michael Hagan, Marketing Manager of Promasidor Ghana, highlighted Cowbell’s continued support for lesser-known sports and its focus on promoting healthy lifestyles. Cyclists were rewarded with prizes such as mountain bikes, helmets, jerseys, and other goodies, while being refreshed along the route with Twisco Chocolate drink, a new addition to the Promasidor family.

Promasidor Ghana, known for its popular products like Cowbell, Onga, and Yum Vita, has been a leader in the food manufacturing industry for 25 years, continuously innovating to provide nutritious products for Ghanaians.