Once a beacon of hope in African football, Ghana now faces one of its darkest moments after failing to qualify for the 2025 Africa Cup of Nations (AFCON). For a nation that has lived and breathed football for decades, the Black Stars’ absence from the prestigious tournament has sparked frustration and reflection.

Former Ghana Football Association (GFA) Vice President, George Afriyie, has offered a poignant perspective on the missed opportunity. Speaking on Peace FM, Afriyie emphasized the vital role football plays in marketing a country globally, especially through sports tourism.

“About 1.4 million people tuned in to watch the AFCON in Côte d’Ivoire,” Afriyie remarked. “Now, ask yourself, does football sell your country? Absolutely. Everyone who understands sports tourism knows how football boosts a nation’s image.”

Reflecting on Ghana’s past glory, he recounted how the World Cup energized conversations around the country’s brand and urged the government to recognize the economic potential of football. “When we returned from the World Cup, we advocated for increased support because sports tourism sells Ghana. If we all sit and watch this decline, it will affect us all.”

As fans demand solutions to the Black Stars’ poor form, Afriyie’s call for collective action serves as a timely reminder that football is more than just a game — it’s a vehicle for national pride and economic growth.