FIFA has launched “Canada Celebrates,” a nationwide fan engagement initiative aimed at bringing the excitement of the 2026 FIFA World Cup to communities across Canada ahead of the tournament scheduled for June and July 2026.

The programme will run from June 11 to July 19, 2026, featuring free, one-day celebration events in up to 40 locations nationwide. The initiative is expected to allow more than 75% of Canadians to access a World Cup celebration site within a two-hour drive.

According to FIFA, the programme will convert public spaces into fan zones, offering live match screenings, football activities, cultural exhibitions, music, food, and community events. The initiative is designed to extend the World Cup atmosphere beyond official host cities such as Toronto and Vancouver.

FIFA Vice-President and CONCACAF President Vittorio Montagliani described the project as a way to unite communities while showcasing Canada’s growing football culture. He noted that hosting the World Cup is a historic opportunity to strengthen grassroots football development and promote national unity through sport.

The Canada Celebrates tour will officially launch simultaneously in British Columbia and Halifax, Nova Scotia, representing Canada’s western and eastern coasts. Each stop will highlight local culture while creating shared spaces for fans to celebrate the tournament.

In partnership with Coca-Cola, the programme will also support the FIFA World Cup Trophy Tour, which will take the original trophy to seven Canadian cities — Vancouver, Calgary, Winnipeg, Montreal, Halifax, Ottawa, and Toronto — giving fans a rare chance to see the iconic trophy before the tournament begins.

FIFA added that professional leagues, grassroots clubs, and national football bodies will be involved in the celebrations to encourage youth participation and inspire the next generation of players.

The 2026 FIFA World Cup, co-hosted by Canada, the United States, and Mexico, will be the largest edition in tournament history, featuring 48 teams, 16 host cities, and 104 matches across North America.