Telecommunications giant MTN has reaffirmed its dedication to enhancing the MTN FA Cup competition through engaging activations, while also advocating for greater gender inclusivity in the tournament, particularly at the quarter-final stage and beyond.

In addition to providing GH¢1.5 million in support for the competition annually until 2026, MTN has proposed to the FA the consideration of gender diversity in officiating roles.

Germain Nartey, Senior Manager of Brands Communications at MTN Ghana, emphasized the importance of inclusivity, suggesting the utilization of an all-female officiating team following the recent celebration of International Women’s Day. This move, he believes, would not only encourage women to participate in officiating roles but also attract more female participants to the competition.

Furthermore, MTN has outlined various initiatives aimed at drawing a larger audience to the tournament as it reaches its climax. These initiatives include collaborative efforts with media partners to establish the ‘MTN FA Cup Arena,’ featuring discussions and call-in segments for audience engagement and prize opportunities.

Street quizzes on social media, alongside activations offering prizes and match tickets, are also part of the strategy to engage fans. MTN plans to ignite community participation by partnering with local park managers and radio stations to host activations at weekend Community Game Centres, providing amenities and incentives to attendees.

Nartey emphasized the importance of these community engagements in fostering discussions, networking opportunities, and economic development within localities.

Additionally, Fan Zones will be set up at various stadia on match days, offering fans the chance to participate in activities such as Target Shooting and the Wheel of Fortune to win prizes.

Looking ahead to the 2023/2024 season, MTN anticipates a thrilling competition filled with remarkable skills and memorable moments. The draw for the quarter-finals has set the stage for exciting matchups, including clashes between defending champions Dreams FC and lower-tier side Soccer Intellectuals, as well as premier league teams Nsoatreman FC versus Karela United, and Legon Cities against Bechem Utd.

Chairman of the MTN FA Cup Committee, Wilson Arthur, emphasized the high level of competition despite the absence of top clubs like Accra Hearts of Oak and Kumasi Asante Kotoko. He encouraged families, especially women and children, to attend the matches for an enjoyable experience.